How can we help?
< All Topics
Print

Pure360 Campaigns: Adding WOEXA tracking

If you’re using our Gmail or Outlook plugin for one-to-one email tracking, then it only makes sense that you want to bring your bulk email marketing platform in on the action.

Luckily for you, WOEXA can integrate with your Customer Minds campaigns, too! Just follow the steps below and you can identify every individual who clicks through from these campaigns onto your website:

There are two ways to integrate WOEXA with Pure360:

First method:

  1. Log into the PureResponse platform
  2. Navigate to the ‘Tracking & Web Analytics’ tab
  3. Tick the box ‘I use an alternative analytics tool and would like the following added to my link’
  4. Paste this into the box below: ?utm_campaign=[YOURCAMPAIGNNAME]&utm_medium=email&utm_source=[CONTACTLIST]&cc={~companyname~}&ce={~email~}&cfn={~firstname~}&cln={~lastname~}
  5. Ensure Google Analytics tracking is turned OFF within the PureResponse platform, or it will conflict

Now just create, test and send your campaigns as normal, and WOEXA will begin to identify every individual who ever clicks through from them!

Second method:

Pure360 uses the following personalization tags:

  • First Name: {~firstname~}
  • Last Name: {~lastname~}
  • Email: {~email~}
  • Company Name {~companyname~}

So, for every link you make in your email should look like this:

http://yourwebsite.com/?ce={~email~}&cfn={~firstname~}&cln={~lastname~}&cc={~companyname~}

You should also add UTM tracking so you can easily sort and stream visitors. This will make the link code look like so:

http://yourwebsite.com/?ce={~email~}&cfn={~firstname~}&cln={~lastname~}&cc={~companyname~}&utm_campaign=[YOURCAMPAIGNNAME]&utm_medium=email&utm_source=[CONTACTLIST]

When your email is sent then Pure360 will replace these Merge Tags with the correct values. We recommend testing this before you send anything.

If you have any issues tracking your Pure60 campaigns, reach out to our success team at help@woexa.com

Table of Contents