Does WOEXA identify visitors working from home?
At WOEXA, we take GDPR and privacy seriously. So when you think about how website tracking works with many businesses now tucked away in their front rooms, there’s always a raised eyebrow or two.
Long story short, we can’t pluck people’s personal data out of thin air. Nor would we want to. This goes for their personal IP address too.
What this means is that WOEXA has to skip the first step in our identification process as performing an IP lookup is no longer useful.
This will therefore show any individuals browsing from home as an anonymous visitor.
But it’s not the end of the world! If you know WOEXA, you’ll know that we always do things a little differently.
Unlike our competitors, we don’t rely on IP lookup alone. We’ve always added a cheeky extra to our tracking code to ensure that you’re not completely oblivious to any activity on your website from outside of that visitors’ place of business anyway!
How? With the use of our first-party cookies.
Each time one of your website visitors are identified in WOEXA (even if they’re anonymous), WOEXA will drop a first-party cookie onto the individual device that’s being used by the visitor.
This will allow you to monitor visitor session activity, profile website visitors, map visitors across multiple platforms and refine your sales & marketing targets, all without an intrusive violation of your viewers privacy!
You might be wondering what the point of this is if you can’t actually see who or what company is visiting your site. But it’s not over yet!
Thanks to our clever cookies, you can go about identifying your website visitors in a different way.
Through our ability to also integrate with your digital marketing activity, we can keep an eye on your company’s digital touchpoints, and how your prospects are interacting with them.
This means that the second any individual completes an identifying action, regardless of their IP address, their WOEXA profile will be updated with their name and contact info.
Here’s a list of all of the possible identifying actions:
- Clicking a link to your website from a bulk email campaign
- Filling in a form on your website
- Clicking a link to your website from a gmail/outlook email
- Filling in a WOEXA Capture pop-up form
- Clicking a link to your website from a LinkedIn message
- Downloading a WOEXA-tracked file
- Entering their info into your live chat
Once your visitors have been identified, they’ll be recognized on every return visit, regardless of how they get there!
If you’re having problems with your WOEXA dashboard, or are looking for more ways to identify your visitors, let us know at firstname.lastname@example.org