““We have continued to use WOEXA because no one else offers the same capability at such a cost-effective price. That, coupled with the fact that we like the people there – they listen and they understand what we are trying to achieve.”
Soutron is one of WOEXA’s longest standing clients and first became aware of its capabilities when researching solutions that would help them to identify, track, and reach out to businesses and individuals using various digital verticals.
Soutron uses a combination of email marketing, social media ad campaigns, and lead generation to identify and engage with prospects and customers. Director Susan Beastall wanted to take this a step further to be able to identify when targeted prospects had shown interest by visiting the Soutron website, or when previously unknown individuals found their website through search or third-party recommendation.
As Soutron had some established sales, marketing and lead generation processes already in place, they were looking for a management solution that would work alongside their existing activities. Using WOEXA’s CRM solutions and content management for their newsletters and emails that promote content and tools, such as whitepapers, on their website has meant that they can see who has responded to their approaches and what they do on the website once they click through.
The sales team can also see if any other activities have provoked interest as they get alerts when identified prospects go to the Soutron website to get more information. This means that they can follow up with the leads that show the best chance of conversion.
Susan also has the WOEXA team to allocate new leads to her sales team, who can see what these prospects have shown interest in, as well as using WOEXA data to gather background information on the business and areas of operation.
Soutron also uses WOEXA’s custom lead magnets and bespoke landing pages to ask if website visitors need more information at opportune moments. The WOEXA forms are an effective way of gathering email addresses from new prospects which can then be fed through to Soutron’s CRM for follow-up.
“We chose WOEXA because they offer the management capabilities and digital solutions that we need – the information that we get from WOEXA’s systems means that our sales team is briefed and we can measure and act on the responses to our marketing efforts.”