“From the offset there was a noticeable difference. Using WOEXA solutions and services allows us to give the sales team a heads up not just on who’s been on the site but also what they’re interested in and what products they’re looking at.”
WOEXA is the first digital marketing service Dycem have utilised. The company were already using Google Analytics, along with several similar platforms but were looking for an all-in-one solution that would allow them to both identify leads from their website traffic while also aiding the development of their marketing strategy.
Dycem were also seeking a solution that could be easily adapted to suit their needs, and decided to use WOEXA after being impressed by the support offered and the bespoke nature of their services.
Dycem are now able to use WOEXA’s solutions as a way of identifying fresh leads for their sales team. Dycem track both visitors to the website as well as those downloading online brochures, giving the team a clear indication of when a user becomes a prospect.
Using WOEXA’s digital solutions (Buyer Intent) can also discover which products the prospects are interested in, allowing for a specific and targeted approach to potential clients. The flexible
nature of WOEXA’s services has also seen Dycem develop a number of different streams, giving the team a breakdown of visitors by geographical location and time spent on the site.
The company are also using WOEXA solutions to improve their email communications. By discovering interests in particular services from certain sectors and geographical locations, Dycem are able to create individual e-communication campaigns targeting different segments of their database.
“By using a more tailored approach to our email communications, we’ve seen a noticeable reduction in the number of people opting out of our database. We also use WOEXA’s website visitor tracking solutions in all of our emails and we’ve seen a big increase in the numbers clicking through to our site and engaging with our content.”
New sales were very quickly attributed to WOEXA’s ability to identify potential leads.
Laura Wild says…