A Story of Innovation
And Brand Management.

Provacan & Hugg are the flagship brands of cannabis healthcare company CiiTECH and a leader in the UK CBD wellness space.

Project Scope: Branding, Custom Web Design & Ecommerce Development, Social Media Management for two separate brands – Provacan & Hugg

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As a leading digital marketing agency, we recently spearheaded a multifaceted promotional and advertising campaign for CiiTECH’s flagship brands – Provacan and Hugg. Our primary objective was to increase brand awareness, enhance customer engagement, and drive online sales across all three brands. We conducted in-depth audience segmentation to tailor our messaging and advertising strategies to resonate with the specific target demographic of each brand.

Maximum Comfort

We initiated our campaign by focusing on defining and refining each brand’s unique selling proposition (USP). For Provacan, the USP revolved around being the scientifically-backed, premium CBD wellness choice while being marketed as the trusted ally for athletes looking for performance enhancement and recovery assistance. Hugg was positioned as the holistic CBD-infused skincare solution,

We shape brand identities
That resonate with their target audiences

We understand that a brand is more than a logo – it’s an experience, a story that inspires trust and loyalty.


    CiiTECH Limited

  • DATE:

    December 12, 2018


    Natural CBD


We sought to position Provacan as a premium CBD wellness brand rooted in scientific research. Our advertising campaign included targeted Google and Facebook ads highlighting Provacan’s commitment to quality, safety, and efficacy. We also collaborated with health and wellness influencers for sponsored content, positioning Provacan as a trusted leader in CBD wellness. To enhance SEO, we launched a content marketing campaign with blog posts centered on CBD’s benefits, Provacan’s unique product range, and customer success stories.


With Hugg, our campaign was tailored towards a more beauty-conscious audience interested in holistic skincare solutions. We partnered with skincare and lifestyle influencers to showcase the positive effects of Hugg’s CBD-infused skincare products. Instagram and Pinterest were heavily used platforms due to their visual appeal and popularity among our target demographic. Additionally, we executed a series of Instagram Stories tutorials showing the application and benefits of Hugg products.

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about any of our products or services.