As a leading digital marketing agency, we recently spearheaded a multifaceted promotional and advertising campaign for CiiTECH’s flagship brands – Provacan and Hugg. Our primary objective was to increase brand awareness, enhance customer engagement, and drive online sales across all three brands. We conducted in-depth audience segmentation to tailor our messaging and advertising strategies to resonate with the specific target demographic of each brand.
We initiated our campaign by focusing on defining and refining each brand’s unique selling proposition (USP). For Provacan, the USP revolved around being the scientifically-backed, premium CBD wellness choice while being marketed as the trusted ally for athletes looking for performance enhancement and recovery assistance. Hugg was positioned as the holistic CBD-infused skincare solution,
December 12, 2018
We sought to position Provacan as a premium CBD wellness brand rooted in scientific research. Our advertising campaign included targeted Google and Facebook ads highlighting Provacan’s commitment to quality, safety, and efficacy. We also collaborated with health and wellness influencers for sponsored content, positioning Provacan as a trusted leader in CBD wellness. To enhance SEO, we launched a content marketing campaign with blog posts centered on CBD’s benefits, Provacan’s unique product range, and customer success stories.
With Hugg, our campaign was tailored towards a more beauty-conscious audience interested in holistic skincare solutions. We partnered with skincare and lifestyle influencers to showcase the positive effects of Hugg’s CBD-infused skincare products. Instagram and Pinterest were heavily used platforms due to their visual appeal and popularity among our target demographic. Additionally, we executed a series of Instagram Stories tutorials showing the application and benefits of Hugg products.